1.2 - Brand Questionnaire

Let’s fill out this brand questionnaire and come up with a brand name!

The objective here is to get in the mindset of your dream client. This will help you understand the brand in its entirety. The more we can design with empathy and strategy, the stronger the result and the more your client will know that you’re designing with the brand’s best interest in mind.

And then, we’re going to come up with a brand name for your client. Here’s some tips:

• Don’t put too much pressure on this! Remember this is just for spec 🙂
• Take 10 minutes to write ideas down. Grab a sketchbook. Start a google doc. Whatever works for you. Write down ANYTHING that comes to mind.
• Tip: name shouldn’t be too long. Keep it 2-3 words max!
• If you’re stuck, check out brand name generators like Looka or Namelix
• You can check out Thingtesting or CPGD and get a feel for names out there

📓 Assignment: Fill Out the Brand Questionnaire — 2🍪

<aside> 📄 Brand Questionnaire

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• Open the Brand Questionnaire in Google Docs
• Create a copy for yourself
  • File > Make a Copy
• Fill out the questionnaire
• Pick a Brand name for your dream client project
• Tell us how you came up with it!